A team of experts at your service

A team of experts at your service

Leigh Ann Schwarzkopf, co-founder of Project Partners Network, led General Mills’ trademark licensing team for six years overseeing the Betty Crocker, the Pillsbury Doughboy, Wheaties and Cheerios brands.  During that time, she tripled the licensee base for several properties, integrated Pillsbury’s properties into General Mills’ portfolio during the billion-dollar food giants’ merger, redeveloped the company’s licensee summits, and structured programs to improve licensees’ start-up and speed-to-market time. Previously, Leigh Ann spent 20 years at apparel manufacturer Kid Duds, where, as VP, Marketing she broke company sales records, managed all in-bound licensing and managed product development. Project Partners Network co-founder, Lynn Scott has more than 25 years retail, wholesale and licensing experience.  She spent a decade as a retail buyer for department stores within the May Company, Dayton Hudson and Federated groups.  Her wholesale manufacturing experience includes six years in marketing and sales management positions at Liz Claiborne Accessories, where she was responsible for over $165 million in business. During her 13-year tenure at Mars Snackfoods, Lynn helped build the licensing programs for M&Ms, Starburst and Skittles, which now collectively generate $180 million in retail sales annually.  She also managed Mars’ promotional partnerships with major motion picture studios.

Virtual Team of Specialists

Project Partners Network principals work directly on all aspects of your job.  When needed, we bring experts from our professional network to ensure your project’s timely completion and success.  This virtual team includes experts in:

  • Licensing
  • Promotions
  • Packaging design and production
  • Public relations
  • Copywriting for print and web
  • Talent acquisition
  • Event management
  • Sales training
  • Competitive intelligence
  • Graphic design
  • Trend research
  • Consumer research

Alliance Partners

The breadth and scope of our network of Alliance partnerships enables us to meet your needs and offer you expanded service and expertise.

 

Industry Associations/ Memberships

LIMA (Licensing Industry Merchandisers Association)

FGI (Fashion Group International)

MENG (Marketing Executives Networking Group)

PDMA (Product Development Marketers Association)

SCIP (Society of Competitive Intelligence Professionals)

LES (Licensing Executives Society)

WFS (World Future Society)