Three Halloween Trends Making a Difference in 2024

Halloween is more popular than ever. According to data from the National Retail Federation and Prosper Insights & Analytics, 72% of consumers plan to celebrate it this year. Importantly, spending on Halloween decorations has grown by 42% from 2019 to 2024, an increase from $2.6 billion to $3.8 billion. This while total spending on the holiday grew by 32% during the same time. (Read more…)

Black and gold team up on Target’s striking Halloween end cap

Roger’s Gardens’ velvet pumpkins

Florence Balducci exclusively for Anthropologie