Cottagecore & Grandmillennial Trends Find a Home in Food

The Specialty Food Association announced its annual sofi™ Award winners last month. A glimpse at the honorees shows how some brand marketers are flaunting their farm heritage. This caught the attention of The Trend Curve team because it connects with a growing consumer interest in living a closer-to-the-land lifestyle—or at least the appearance of it. About ten percent of the Gold, Silver, and New Product sofi™ Award stars bore trademark traits of the Cottagecore craze. This is the “pastoral-life-for-me” trend that swelled dramatically during lockdown. (Read more…)