Why licensing is critical to the home industry

Licensing is thriving, and home-related businesses might want to take a fresh look at how the business model can help augment or continue to build their portfolios.

Worldwide, licensed merchandise rang up more than $315.5 billion at retail in 2021, according to Licensing International’s 2022 Global Licensing Industry Study, released this week. This total figure is up 7.7 percent from 2019. In the US/Canada region, licensed merchandise rang up $186.3 billion, an increase of 9.7 percent from 2019. (Read more…)

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