Zeroing in on Gen Z

Is it too soon to think about Gen Z and their furniture buying preferences?

According to a recent Furniture Today Strategic Insights Survey, no. That survey, conducted earlier this year, found that 84% of Gen Z respondents said decorating their home was important to them. In addition, 49% of those consumers polled said they planned to buy an individual piece of furniture within the next 12 months, and 47% planned to buy decorative accessories. (Read more…)